Monday, January 11, 2010

Money For Mingling, Step By Step

You can easily turn a group mingle and your passion to talk to or teach others into extra money. Sharing information in increasingly popular mingles are a compelling value not just for attendees but for the organizer as well. Here is some food for thought.

Think about a hot topic that attracts broad interest. Think H1N1, any type of education, or a general topic you are passionate about – perhaps cooking? Then start a global interest group using mingle-groups.

Talk about your group! Publicity is big! Twitter it, facebook it, blog it, digg it, run it on. Use Craigslist or any other local group. Publish a brief press release and send it to web publications. You can even add on to a meetup.com group. Make the group public on Mingleverse and schedule weekly mingles.

Know your value! If you are an expert and know other experts, don’t be modest. Make sure it is known that you are bringing together an exciting group of people on weekly basis from all over the world. Not every group member needs to attend every mingle just the ones they are interested in.

Build your audience. Set a yearly fee of let’s say $25 and charge for the membership upon entering the first mingle.

Schedule weekly mingles for different topics. Be the expert in your topic. Bring in more experts. One or two mingles per week is a good meeting frequency.

Charge extra for attending individual mingles of choice, such as $10 to make sure you get a commitment of attending (like a live talk show).

If you can get many people interested, you have a continuous base revenue stream and you are now on top of the silo of that group. You are carrying mindshare.

Group owners can be an affiliate and will be compensated automatically (via code) if they are responsible for selling members a MingleRoom.

Ron Stevens

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